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Understanding the Perception of HCPs towards PHARMA brand promotion

Doctor's details

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Name of Doctor *

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Name of Doctor *

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Age *

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Speciality *

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Speciality*

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Survey Questionnaire Form

What is your opinion on pharma brand promotion? *

How much time would you like to offer to a medical representative to listen to their brands? *

What is your frequency of meeting pharma medical representative? *

Daily

Weekly

Once in a month

Other

Generally, how many representatives you would like to see at a time? *

How many brands each Representative should promote in a single visit? *

How do you remember the brands of different organization? *

What is the most important thing which takes your attention towards any brand? *

What is the ideal time for a medical representative you would likely offer to promote his brand in a single visit? *

Would you like medical representative to talk more science or just a brand name in your call? *

How much time you would like to offer for a medical representative for new launches? *

In which mode the brand is clearly visible to you? *

Visual Aid Booklet (Hard copy)

I PAD (digital mode)

Others

Which medical science platform is the most reliable and authentic according to your experience? *

How frequently do you visit medical science platforms to update yourself? *

Daily

Weekly

Once in a month

Do you prefer EMR (Electronic Medical record) platform? *

Yes

Sometimes

Which aspects of pharma initiatives are more helpful to you? *

Evidence based case studies

Patient support program

Samples

Workshops

Others

Do you value brand reminder from medical representative? *

Yes

Do you think in clinic demonstration/ creative communications helps you to register/remember any brand in your mind? *

Yes

Sometimes

Do you prefer digital promotion tools from pharma companies? *

Yes

Sometimes

Which mode of digital communication tools do you prefer? *

Text Message

Others

I don’t prefer

Do you feel promotional interaction with pharma companies add value to your practice? *

Agree

Disagree

Don’t Know

Sometimes

Do you believe on scientific evidences provided by pharma companies? *

Yes

Do you think brand colors, Font sizes and fragrance contributes to remember the brand? *

Yes

Sometimes

Others

Which form of communication do you prefer more to get better brand perception *

Pictorial /Infographics

Text

Videos

Others

What value addition you expect from senior person accompanying the representative? *

Do you think the brands launched as innovators gets maximum mind space than any other me too brands? *

Do think the brands availability across the chemist plays crucial role in prescribing the brands? *

Always

Never

Sometimes

What are the attributes of a medical representative which can create impacts in your mind for brand perception? *

For scientific briefing of patented research molecule as first time in India launch, how much time you would like to allocate to medical representative? *

Will it be ok if medical representative sends you the clinical evidences for any brands through digital modes such as emails? *

Yes

Sometimes

At what frequency do you visit your email id for going through the clinical evidences of any brand? *

Daily

Weekly

Once in a month

Others

Which is better modes to gain better scientific insights *

Product Promotion Meetings

Hands on workshops

Conferences

Others

Pls go through the enclosed article & provide suggestions for developing patient support program,

https://www.ncbi.nlm.nih.gov/books/NBK537020/

Do you prefer to do allergy testing in relevant patients? *

Yes

In selective patients

Do you feel that doing Allergy Testing in OPD camps will help in better management of patients suffering from Allergies? *

Yes

In relevant patients

Which set of patients do you feel conducting allergy tests will help in understanding their conditions better? (Multiple selection) *

Severe Allergy cases

Moderate Allergy cases

Mild Allergy cases

In all patients

Amongst the available allergy tests, which tests gives better understanding of the allergic conditions? (Multiple selection) *

IgE testing

Skin Prick Testing

Intradermal Testing

Patch Testing

Which tests would be feasible to conduct during regular OPD camps? *

IgE testing

Skin Prick Testing

Intradermal Testing

Patch Testing

Others

Please provide your suggestions to design Allergy testing OPD camps for patients *